Daniel Ladik教授的研究兴趣包括营销策略，个人销售和销售管理，公仆式领导学以及web 2.0 /社交媒体。

Professor Daniel Ladik's research interests include marketing strategy, personal selling and sales management, servant leadership and web 2.0/social media.

He recently shared his thoughts on the prevalence and effects of social media and how these courses can help students navigate their way through some of the most popular platforms.

What trends are you seeing with social media in terms of its prevalence and how quickly it’s growing?
I feel the most interesting trend in social and digital is the growth among all age groups. Of course, younger demographics are always experimenting with new platforms like Tik Tok, but to see heavy usage from older populations, especially on Facebook and Instagram, is very interesting. 

What's the most important thing students should know about social media?
Students spend hours and hours using social media, but many have no grounding on how to use it from a business perspective.

What’s the next big thing coming up for social media?
Tik Tok is a platform that is just exploding and has passed a number of older, more established platforms like Twitter and Pinterest. But the biggest thing coming is commerce. It's been a slow burn, but the last 18 to 24 months, actual purchasing though the social platforms (instead of linking out to a third-party site) is a significant trend.